Wednesday, 3 July 2013

Social Media expert that Client's desire


Some people say that businesses do not need a social media expert as if they succeed in sales than social media part will take care of itself. However, that is not true and those who say such things are just saying a thing without their own knowledge.
Let's give you an example: There are so many business out there. These businesses are expert in their fields and have very good sales and purchase reports annually. However, they do not have a single bit of presence online and across the internet, why? Because they do not know how to arrange a good social media expert who can take their business online. Because what people see in the real world is just the demand of their own population. However, in reality there are many more demanders available and can be reached using  online sources.
But which social media expert is a good social media expert and how to determine that?
We have made 4 do's that will find out if he will be the one business are looking for.

1. Do they know content market - In the real sense? 

Content marketing is much more than just knowing about wall posing making ad campaigns and posting content virtually. Its the monitoring of the overall viral activities, increasing them and monitoring them. In the end making a scheduled report so to make strategies for the future.

2. Do they know Killer copywriting: 

Killer copywriting can trigger on spot sales. But creating killer content is part of a well defined strategy and the Social media expert, copywriter and the PR head, all are involved in drafting killer content.

3. Do they have specific skills - The specific tool kit of a social media expert:

 Remember, we said in our previous post that a social media expert is not the expert of internet. He has some specific skills which make him an expert in the social media. Like a Facebook campaigns expert a twitter expert and that goes on. What are the skills of the social media expert and are they required by your firm?

4. Does he have a team - If not, make one - Social media experts do not work alone: 

A team is a necessity and an essential part of the marketing strategy. If the team is strong the viral marketing will be stronger, if the team is weak then forget about viral success.

Posted by;
James Gilbert
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