Designing a logo is an arduous and lengthy task, it involves critical thinking and creativity of the mind. Choosing the font of the logo is a small but essential step in the overall design process of the logo design. In spite of so many free fonts available in the open market and printers and designers available to do all the designing stuff for you, the critical thinking process still remains with you. As you have to choose the design theme, the look as well as the purpose of your logo design.
Here are some assumptions and tips to guide you to the destined logo of your choice:
Type only logo design:
The
simplest as well as the most complex type of logo designs are those
that have only text involved. That is the logo designs are made up of
one or more than one font and the strength and power of these fonts
resonate the way people think after watching these logo designs. The
best thing to start with these type of logo designs is to decide on the
type of business that your company does and take advice of senior
designers about which type of font will look at its best in your company
logo.Will it be appropriate?
A logo needs
to be done keeping in mind the maximum and minimum size of different
branding and promotional products. For example, A logo needs to be
pasted on a pen and a billboard of 12 ft width. SO, THe question is,
will the logo remain the same and recognizable in both the cases?
When
shortlisting the fonts, its better to experiment with different kind of
fonts on the computer so to get an idea how will the logo look like
when displaced on the product.
Use of Negative space:
Negative
space in logo designs is useless. However, some companies have used the
negative space in their logo design with hidden meaning. FedEx is one
of the companies that has not only used the negative space in its logo
design but also made a hidden meaning out of it. But a word of though,
before finalizing the hidden meaning of your company logo . You need to
decide about the sizes of logo design. There are sizes at which the
hidden message in the logo will not be seen. So, the message in the
negative space needs to be made in such a way that it shows at all
sizes.
These are some of the tips to get you started with your
next company logo. Think hard, what you want to achieve with your logo
and if you need more help you can contact us.
Posted by;
James Gilbert
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